Social Marketing Concepts for the Exam

This video covers social marketing concepts essential for the CHES and MCHES exams. Social marketing applies commercial marketing principles to promote health behaviors.

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What's Covered

  • What social marketing is and how it differs from commercial marketing
  • The four Ps of social marketing: Product, Price, Place, Promotion
  • How to apply social marketing in health education programs
  • Audience analysis and exchange theory in social marketing
  • Key exam concepts related to social marketing

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