Area VI — Communication
Area VI addresses Communication in health education practice. This area evaluates your ability to assess communication needs, develop targeted messaging, select appropriate channels, and evaluate communication effectiveness across diverse populations and settings.
Key Concepts
- Definitions of health literacy and health numeracy
- The impact of low health literacy on health outcomes
- How to assess health literacy levels in target populations
- Strategies for creating materials appropriate for all literacy levels
- Key exam concepts related to health literacy
- The difference between tailoring and targeting messages
- Audience segmentation strategies and criteria
- How to create tailored health education materials
- Using demographic, psychographic, and behavioral data for segmentation
- Key exam concepts related to message tailoring
- Types of communication channels: interpersonal, organizational, community, mass media
- The reach vs impact continuum
Health Literacy and Numeracy Explained
We begin Area VI with health literacy and numeracy. Understanding how people access, process, and use health information...
Tailoring Messages and Segmentation
This video covers message tailoring and audience segmentation — essential skills for effective health communication. Tai...
Communication Channels Reach vs Impact
In this video, we examine different communication channels and the tradeoff between reach and impact. Choosing the right...
Social Marketing Concepts for the Exam
This video covers social marketing concepts essential for the CHES and MCHES exams. Social marketing applies commercial ...
Crisis and Risk Communication Guide
In this video, we cover crisis and risk communication — critical skills for health educators during emergencies and when...
Pre-Testing Health Education Materials
This video covers pre-testing health education materials — an essential step before distributing materials to your targe...
Facilitation Skills for Health Educators
In this video, we review facilitation skills essential for health educators. Effective facilitation enables group learni...
Area VI Communication Summary Review
This video provides a summary review of Area VI: Communication. We recap all the key communication concepts to reinforce...
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