Communication Channels Reach vs Impact
In this video, we examine different communication channels and the tradeoff between reach and impact. Choosing the right channel is critical for effective health education delivery.
What's Covered
- Types of communication channels: interpersonal, organizational, community, mass media
- The reach vs impact continuum
- How to select channels based on program goals and audience
- Advantages and limitations of each channel type
- Key exam concepts about communication channel selection