Using Media for Health Advocacy

In this video, we discuss how to use media effectively for health advocacy. Media advocacy is a powerful tool for shaping public opinion and influencing health policy.

Read the study guide article for this lesson →

What's Covered

  • What media advocacy is and how it differs from social marketing
  • Strategies for engaging with traditional and social media
  • Crafting effective media messages for health issues
  • Media advocacy techniques: framing, agenda setting, news generation
  • How media advocacy appears on the CHES and MCHES exams

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