Diffusion of Innovations Theory Explained
This video explains Everett Rogers' Diffusion of Innovations theory and how it applies to health education implementation. Understanding how new ideas spread through populations is essential for effective program delivery.
What's Covered
- The five stages of the innovation-decision process
- Adopter categories: innovators, early adopters, early majority, late majority, laggards
- Characteristics of innovations that affect adoption rates
- How to apply Diffusion of Innovations in health education programs
- Key exam concepts related to this theory